PROJECT
Most people want to be safe drivers. Too often, cars and roads are full of distracted that lead to unsafe behaviors. By accurately measuring driving quality with smartphone and IoT sensors, Safest Driver is making roads safer for everyone.
TIME TO INITIAL LAUNCH
5 Sprints
EXPERTISE
- Product Strategy
- Technical Strategy
- iOS & Android Application Development
Connecting people with safe driving habits
35%
reduction in phone distraction
20%
reduction of hard braking
20%
The Challenge
Annually there are 20-50 million automobile crash-related injuries worldwide. CMT partnered with AndPlus to make the world’s roads safer using mobile sensing and IoT, machine learning, and behavioral science. The culmination of our efforts was Safest Driver, a complete telematics and behavioral analytics mobile application.
Cambridge Mobile Telematics' goal was to improve safety for the connected car world. Safest Driver provides actionable insights on driver behavior and vehicle dynamics to auto insurers, vehicle fleets, auto makers, wireless carriers, and government agencies, and is being used successfully in a wide range of applications.
The Result
Soon after launch into the iOS and Android app stores, Safest Driver has yielded a 35% reduction in distracted driving among users. Cambridge Mobile Telematics also implemented a safe driving contest right into the app, it's currently running across 3 cities with thousands of users. Adding a competitive aspect to the application has further increased road safety, including a 20% reduction in hard braking and another 20% reduction of at-risk speeding.
We are continuing to work alongside CMT as a natural extension of their team and consultation partner to bring safer drivers to your neighborhood.
