The world is a mobile world whether businesses are believing it or not. Gartner is predicting that by 2015, 70% of your customer interaction will originate from a mobile device. The shift is real, and companies need to adapt by developing and then executing a mobile strategy. Why is a mobile strategy so important today? Read these facts and I guarantee that developing a mobile strategy will be on top of your to-do list.
Customers Expect Mobile Websites and Apps
Companies are slowly realizing that consumers expect a way to connect with your company from anywhere at anytime. That should be music to any CEO's ears. But when a consumer goes to a companies website from a smartphone and their isn't a mobile website, it becomes a big turnoff. The same goes for mobile apps as well!
Mobile Accounts for 10% of ecommerce
Did you know in the US that 1 in 4 transactions at Starbucks is done via mobile? That stat is staggering! Retailers are using mobile payment systems as well as their mobile apps and websites to drive their ecommerce. Businesses and marketers are missing out on a remarkable amount of sales for failing to grasp the power of mobile.
In 2011 there were more smartphones shipped than desktop PCs
This statistic is the statistic of all statistics! If your not thinking in your head right now "I need a mobile strategy" then be prepared to hear me say "i told you so" in 2015. Why 2015? Its speculated by IDC that by 2015 mobile internet browsing will eclipse desktop browsing for the first time.
Tablets
iOS 5.0, Windows 8, Android ICS. What do these three have in common. They are all tablet based platforms developed by the biggest technology companies in the world. Tablets are beginning their rise to the ultimate computing device. Power, performance, massive ammount of applications and most importantly mobility are what make tablet computers such a powerful computing device . Companies should be looking towards tablets for the future of not only their mobile strategy, but their business strategy.
If you got one thing out of this blog it should be that your company needs to develop and implement a mobile strategy. If you need more information on how to start your companies mobile strategy, contact AndPlus to kick-start your future in the mobile world.
